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Back to Section One | Back to Arts & Entertainment
posted Friday, July 27 2012 - Volume 40 Issue 30
Advocates launch TV spot about why marriage matters
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Advocates launch TV spot about why marriage matters

by Shaun Knittel - SGN Associate Editor

Pride Foundation, the nonprofit, Seattle-based community foundation, which has led an ongoing public education campaign on why marriage matters to all loving and committed couples, has unveiled a new statewide TV ad that will debut during the opening ceremony of the Olympics, focused on the importance of the freedom to marry for all Washingtonians.

The ad features Republican State Sen. Cheryl Pflug emphasizing that all loving and committed couples, whether Gay or straight, hope to marry for similar reasons: to make a lifetime promise to another person and to share the joys and challenges that life brings.

The TV spot is powerful. In the ad Sen. Pflug says, 'I know a number of Gay and Lesbian couples that have been together for 40 years. I saw these couples' love, commitment, and sharing of a life together - everything that makes for a good marriage.'

'Everybody wants to say this is the person that I love,' she continues, 'and stand up and have a ceremony with their family and friends. As a Republican I believe in freedom. And that includes the freedom to marry the person you love.'

Pflug joined fellow Republicans Joe Fain, Andy Hill, and Steve Litzow in voting for the marriage equality bill earlier this year. She was the second Republican senator to come out in support of the bill. Pflug also voted for domestic partnership benefits both times they were up for debate.

The Maple Valley senator is one of a growing number of Republican lawmakers and other prominent conservatives who favor marriage equality.

'The freedom to marry has broad support across our state,' Sen. Pflug said. 'The Golden Rule is a value deeply held here, and that means that same-sex couples should to be able to be part of a family. No one should be denied the freedom to marry the person they love. When a couple has made a promise of love and commitment, they should have that commitment recognized under the law, and that commitment is called marriage. This is an historic moment in Washington state history, and I'm proud to be able to speak in favor of the freedom to marry.'

Kris Hermanns, executive director of Pride Foundation, says the ad reflects the fundamental values of Washington state, 'where all families are treated with respect and dignity under the law - and that is why it will be so powerful.'

'We took this step of investing in television because it will invigorate and expand the conversations we've had across Washington about the importance of marriage for all loving and committed couples,' said Hermanns. 'Washington is a state where we treat others as we want to be treated, and that includes being able to marry the person you love.'

The ad campaign is an extension of Pride Foundation's effort to reach out and educate the public on how the freedom to marry impacts real Washingtonians' lives. Pride Foundation has done comparable education efforts for years in Washington and across the Northwest on critical issues facing the LGBT community and, according to officials, it will continue to run education campaigns like this in the future.

Pride Foundation is a donor-supported community foundation providing grants, scholarships, and community leadership in Alaska, Idaho, Montana, Oregon, and Washington. As a catalyst for change, Pride Foundation supports transformative philanthropy, programs, and individuals advancing equality for the LGBT community.

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