Tuesday, Jun 18, 2019
 
search SGN
SERVING SEATTLE AND THE PACIFIC NORTHWEST FOR 37 YEARS!

click to visit advertiser's website


Javascript DHTML Drop Down Menu Powered by dhtml-menu-builder.com

Last Weeks Edition
   
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
 
 
 

 

 

[Valid RSS]

click to go to advertisers website
to Section One | to Arts & Entertainment
posted Friday, September 21, 2012 - Volume 40 Issue 38
The marriage equality money battle
Section One
ALL STORIES
  next story
The marriage equality money battle

R-74 opponents have yet to spend big, but this could change very soon

by Mike Andrew - SGN Staff Writer

Opponents of marriage equality in this state should have much more money than they do. What conclusion you draw from that fact will color your view of how the campaign is going.

At the beginning of the R-74 campaign, NOM promised to flood the state with money, both to take out legislators who voted for the Marriage Equality Act and to defeat R-74 in November. At one point, NOM supporters were talking about spending $6 million.

Preserve Marriage Washington, the anti-equality group, set its budget at $4 million, and Approve R-74 campaign manager Zach Silk told SGN that he expected equality opponents to spend even more than that.

And yet, the facts on the ground are much different. The much-feared flood of outside money has not yet materialized. As SGN goes to press, Preserve Marriage Washington has reported raising only $582,000, of which it has already spent some $309,000.

Washington United for Marriage, the Approve R-74 campaign, has raised almost $7,554,000, and has more than $5 million still in the bank. Adding in money raised by other pro-equality PACs - Catholics for Marriage Equality, Freedom to Marry, and two HRC funds - marriage equality forces have raised over $8.7 million.

In a September 16 Everett Herald interview, NOM operative Chris Plante tried to roll back his organization's claim that it would have a $4 million budget in Washington.

'We expected fundraising would be difficult,' Plante told Herald reporter Jerry Cornfield. 'We don't expect seven-figure checks from national groups. If we get a couple hundred thousand in checks that would be great.'

'Would we like to have more? Absolutely,' Plante added. 'We do need to get our message out and time is running out.'

OPPONENTS RESERVE TV TIME
At the same time that Plante was crying to Cornfield about the difficulty of fundraising, opponents of marriage equality were quietly reserving $1.5 million worth of TV ad time. The TV spots were not reserved by Preserve Marriage, but by Mission Public Affairs, the consulting firm owned by NOM heavyweight Frank Schubert.

NOM's $1.5 million in airtime is dwarfed by Washington United's $5 million ad buy, and it is only reserved, not yet paid for, but it may be the first installment of a much larger influx of money for the anti-equality side.

In response to questions from SGN, Zach Silk wrote in an e-mail that he still expects the other side to spend millions of dollars on media in the final weeks of the election season.

'We expect late money to come in,' Silk wrote.

'This television reservation is just the beginning of a multimillion-dollar advertising campaign. This fits the patterns we saw in Maine in 2009 and in North Carolina earlier this year. We can't get complacent. They are coming and we must be ready.'

With only a month before ballots are mailed, and seven weeks before Election Day, the question remains whether a NOM media buy now, no matter how big, would be too late to reverse the trend in public opinion toward approving R-74.

MORE DONATIONS NEEDED
The day after NOM's media buy was reported, Washington United sent an urgent e-mail to supporters. Titled 'Don't Be Fooled,' the e-mail addressed new polling numbers that show Approve R-74 18 points ahead, and then mentioned NOM's TV time reservation.

'No on Prop 8 in California and No on Question 1 in Maine were both ahead in public polls in September 2008 and 2009, respectively,' the e-mail noted. 'In fact, No on Prop 8 was ahead by 17 percent in the California Field Poll, the most respected and trusted poll in California.

'What happened? Opponents of marriage equality went on the air with deceptive and misleading ads. Numbers supporting marriage for all loving couples cratered. And both states lost the freedom to marry.'

Washington United then calls for an additional $500,000 in new donations by the end of September to help counter the expected NOM media onslaught.

Tell a friend:

Share on Facebook  Share on Facebook

Post to MySpace!Share on MySpace!

    Share on Delicious

Share on StumbleUpon!

A banner day for pro-LGBT fundraising
------------------------------
Renters' rights and Referendum 74
------------------------------
DADT repeal: one year later
------------------------------
Cheryl Chow honored by city
------------------------------
The marriage equality money battle
------------------------------
One soldier a day
------------------------------
Michael Castorini
------------------------------
White House welcomes young Northwest activists
------------------------------
Neck-and-neck in the 1st District
------------------------------
Lesbian candidate leads in WI Senate race
------------------------------
Marriage equality bill fails in Australia
------------------------------
'In the Life' calls it quits
------------------------------
Ask Michael: What does Gay really mean?
------------------------------
New amfAR grants announced
------------------------------
The Gay Raider's final zap
------------------------------
Freedom to marry
------------------------------
BREAKING NEWS
------------------------------
We're still puffing ourselves to death
------------------------------
Trans rights are human rights
------------------------------

------------------------------

------------------------------

------------------------------
For 1st time, gay marriage may win statewide vote
------------------------------
A New Inning, Late in the Game
------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

------------------------------

click to visit advertiser's website

click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
click to visit advertiser's website
Seattle Gay Blog post your own information on
the Seattle Gay Blog
 

gay news feeds gay news readers gay rss gay
http://sgn.org/rss.xml | what is RSS? | Add to Google use Google to set up your RSS feed
SGN Calendar For Mobile Phones http://sgn.org/rssCalendarMobile.xml
SGN Calendar http://sgn.org/rssCalendar.xml

Seattle Gay News - SGN
1605 12 Ave., Ste. 31
Seattle, WA 98122

Phone 206-324-4297
Fax 206-322-7188

email: sgn2@sgn.org
website suggestions: web@sgn.org

copyright Seattle Gay News - DigitalTeamWorks 2012

USA Gay News American News American Gay News USA American Gay News United States American Lesbian News USA American Lesbian News United States USA News
Pacific Northwest News in Seattle News in Washington State News