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Right wing outraged over Dylan Mulvaney Bud Light partnership

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Images courtesy of Dylan Mulvaney / Instagram
Images courtesy of Dylan Mulvaney / Instagram

On April 1, Trans activist and popular TikTok influencer Dylan Mulvaney, who has over 10 million followers, uploaded a post celebrating "365 days of womanhood." In this video, she proudly displays and expresses gratitude for a supportive gift from Anheuser-Busch: a supply of Bud Light beer with her image on the can.

The makers of the popular beer have had a pro-LGBT company policy for several years, but this expression of support for the highly visible Mulvaney sparked an immediate and vociferous firestorm from conservatives.

Within a day, singer and well-known gun enthusiast Kid Rock posted a response video on Instagram where he, while wearing a MAGA hat, takes a shotgun and blasts several cases of Bud Light to smithereens. He then turns to the camera, spewing several vitriolic words of outrage to the makers of Bud Light.

In support, country singer Travis Tritt announced from the stage during a performance that he was removing Bud Light's signage and anything related to the brand from his concerts henceforth.

One TikTok posting featuring a couple pouring several cans of Bud Light down the drain and calling for a boycott racked up over a million views in one day. The call was echoed by several right-wing media outlets, such as the Washington Stand newspaper and the Rubin Report podcast.

Anheuser-Busch has, thus far, not addressed the backlash specifically. In a statement released to the media, the company said, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public."

It is unlikely that the conservative backlash and calls for boycott will change the company's pro-LGBT stance. Bud Light has partnered with the Gay & Lesbian Alliance Against Defamation for over 20 years. In 2019, the brand produced a special commemorative rainbow can in honor of International Pride, with $1 from each case sold donated to GLAAD.

Interestingly, many of those calling for a boycott of Bud Light have urged people to buy one of the beer's competitors instead, such as Coors Light or Miller Lite. Ironically, both those brands have been staunch supporters of the LGBT community for years, annually running multiple ads celebrating Pride.

Mulvaney has worked with a number of major companies to promote their products, including Netflix, Kate Spade Fashions, Crest, InstaCart, and Hershey's. The current controversy does not seem to be cooling her corporate appeal, as there have been no reports of any company backing out of an arrangement with the influencer. In fact, it was just recently announced that Nike has signed a deal with Mulvaney for her to promote its line of sports bras.

It must be said that social media has also been buzzing with shout-outs of support, including from some celebrities. Sammi Sweet from Jersey Shore tweeted to Mulvaney, "How awesome, cheers to you!" On Instagram, Paris Hilton posted a simple word of support: "Cheers!"

Mulvaney herself posted a muted response to the controversy, saying only that it was the support and encouragement of strangers on the street that helped give her the spirit to move on and get on with her life.